Privacy Policy

This Privacy Policy explains how TideMapper Tools ("we", "us", or "our"), located at 1423 East Davenport Street, Iowa City, IA 52245, United States of America, collects, uses, and discloses information about you when you visit or make a purchase from our site where we showcase and sell marine navigation and fishing tools to a global market. We are committed to protecting your privacy and handling your data in an open and transparent manner, in compliance with applicable data protection laws, including the General Data Protection Regulation (GDPR).

1. Information We Collect

We collect various types of information in connection with the services we provide, which can include:

• Personal Identification Information: When you make a purchase or create an account, we may collect personal details such as your name, shipping address, billing address, email address, phone number, and payment information. This information is essential for processing your orders, providing customer support, and managing your account.
• Commercial Information: Details of the products you purchased or considered, your buying history, and preferences related to marine navigation tools, fishing sonars, GPS plotters, marine charting software, depth finders, and autopilots.
• Technical Data: Information about your device and how you interact with our site, including your IP address, browser type, operating system, unique device identifiers, referral URLs, pages viewed, and the dates/times of your visits. This helps us to improve our online platform and ensure its security.
• Communication Data: Records of your communications with us, including emails, chat interactions, and phone calls. This allows us to handle inquiries and improve our customer service.

2. How We Use Your Information

We use the information we collect for various purposes, primarily to fulfill our contractual obligations and to improve our services:

• To Process Transactions: To process your orders, deliver products, and send you related communications, including order confirmations and shipping notifications.
• To Provide Customer Support: To respond to your inquiries, concerns, and provide support regarding our marine equipment and supplies.
• To Improve and Personalize Our Services: To understand how you use our site and products, allowing us to enhance user experience, develop new features for our marine navigation tools, and offer personalized recommendations.
• Marketing and Communications: With your consent, we may use your information to send you promotional offers, newsletters, and updates about our products and services that might be of interest to you.
• Security and Fraud Prevention: To protect our site, customers, and business from fraudulent activities and unauthorized access.
• Compliance and Legal Obligations: To comply with legal requirements, enforce our terms and conditions, and protect our legal rights.

3. Legal Basis for Processing Personal Data

We process your personal data based on the following legal grounds, as permitted by GDPR:

• Performance of a Contract: Processing is necessary for the performance of a contract with you or to take steps at your request before entering into a contract (e.g., processing your orders).
• Legitimate Interests: Processing is necessary for our legitimate interests, provided these do not override your fundamental rights and freedoms (e.g., improving our services, preventing fraud, direct marketing where permitted).
• Consent: Where you have given explicit consent for specific processing activities (e.g., sending marketing communications). You have the right to withdraw your consent at any time.
• Legal Obligation: Processing is necessary for compliance with a legal obligation to which we are subject (e.g., tax and accounting requirements).

4. Sharing Your Information

We may share your personal information with third parties only in the following circumstances:

• Service Providers: We engage trusted third-party service providers to perform functions on our behalf, such as payment processing, shipping, data analysis, hosting, and marketing. These providers have access to the personal information needed to perform their functions but are contractually obligated not to use it for other purposes.
• Business Transfers: In the event of a merger, acquisition, or sale of all or a portion of our assets, your personal information may be transferred as part of the transaction.
• Legal Requirements: We may disclose your information if required to do so by law or in response to valid requests by public authorities (e.g., a court order or government agency).
• With Your Consent: We may share your information with third parties when we have your explicit consent to do so.

5. Data Retention

We retain your personal information only for as long as necessary to fulfill the purposes for which it was collected, including for the purposes of satisfying any legal, accounting, or reporting requirements. To determine the appropriate retention period for personal data, we consider the amount, nature, and sensitivity of the personal data, the potential risk of harm from unauthorized use or disclosure of your personal data, the purposes for which we process your personal data and whether we can achieve those purposes through other means, and the applicable legal requirements.

6. International Data Transfers

As a global business, your data may be transferred to, and stored at, a destination outside the European Economic Area (EEA) where data protection laws may be different. When we transfer your personal data outside the EEA, we ensure a similar degree of protection is afforded to it by implementing appropriate safeguards, such as using Standard Contractual Clauses approved by the European Commission or relying on the recipient's certifications under relevant privacy frameworks.

7. Your Data Protection Rights

Under GDPR, you have the following rights regarding your personal data:

• The Right to Access: You have the right to request copies of your personal data.
• The Right to Rectification: You have the right to request that we correct any information you believe is inaccurate or complete information you believe is incomplete.
• The Right to Erasure: You have the right to request that we erase your personal data, under certain conditions.
• The Right to Restrict Processing: You have the right to request that we restrict the processing of your personal data, under certain conditions.
• The Right to Object to Processing: You have the right to object to our processing of your personal data, under certain conditions.
• The Right to Data Portability: You have the right to request that we transfer the data that we have collected to another organization, or directly to you, under certain conditions.
• The Right to Withdraw Consent: Where our processing is based on your consent, you have the right to withdraw that consent at any time.

To exercise any of these rights, please contact us using the details provided below. We will respond to your request within one month.

8. Cookies and Tracking Technologies

We use cookies and similar tracking technologies to track the activity on our site and hold certain information. Cookies are files with a small amount of data which may include an anonymous unique identifier. You can instruct your browser to refuse all cookies or to indicate when a cookie is being sent. However, if you do not accept cookies, you may not be able to use some portions of our service.

9. Security of Your Data

The security of your data is important to us. We implement appropriate technical and organizational measures to protect your personal data from unauthorized access, accidental loss, destruction, or damage. However, no method of transmission over the Internet or method of electronic storage is 100% secure. While we strive to use commercially acceptable means to protect your personal data, we cannot guarantee its absolute security.

10. Changes to This Privacy Policy

We may update our Privacy Policy from time to time. We will notify you of any changes by posting the new Privacy Policy on this page and updating the "last updated" date. We encourage you to review this Privacy Policy periodically for any changes.

11. How to Contact Us

If you have any questions about this Privacy Policy, our data practices, or if you would like to exercise any of your data protection rights, please do not hesitate to contact us at:

TideMapper Tools
1423 East Davenport Street,
Iowa City, IA 52245,
United States of America

12. Complaints

You have the right to lodge a complaint with a supervisory authority, in particular in the Member State of your habitual residence, place of work, or the place of the alleged infringement if you believe that the processing of personal data relating to you infringes the GDPR.